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Guest Lecture by Dr. Sanjay Patro, Professor (Marketing) – XLRI Jamshedpur about “Fundamentals of Marketing & Evolution of its concepts”

Date: 30th June 2017

Facilitated by the IBA Marketing Forum, the students of IBA were enlightened by Dr. Sanjay PatroProfessor – XLRI, Jamshedpur who took a session to empower them with knowledge about “Fundamentals of Marketing and evolution of its concepts”.

Dr. Sanjay‘s discussion with students included important topics like:

  • Marketing basics like 4Ps of Marketing, PESTEL concept, Segmentation, Targeting and Positioning
  • How Digital revolution has changed the focus of Marketing efforts
  • How the concepts have changed with change in mindsets, modernization and evolution of society
  • The slow but remarkable shift across industries from “Profit first” to “Customer first”

Towards the end, Dr. Sanjay advised students to embrace the fact that without proper personal marketing, even getting a job is going to be impossible, hence preparations should start now itself so that by the end of 2 years each and every one of them is a distinct marketable product.


“BULL’S EYE” – Hunterz Ignite Newsletter, Novemebr, 2014 Issue

Presenting the November issue of “BULL’S EYE”.

Happy Reading!!!

Please Download…

Hunterz Ignite_Newsletter_November 2014

Bull's Eye

“BULL’S EYE” – Hunterz Ignite Newsletter, August, 2014 Issue

Presenting the August issue of “Bull’s Eye”.

Happy Reading!!!

Please Download…

Hunterz Ignite Newsletter July 2014

Bull's Eye

“Huntez Ignite” (Marketing) Club launch on 29th July 2014

“Huntez Ignite” (Marketing) Club launch on 29th July 2014

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