Category Archives: IBA Marketing Forum

Guest Lecture by Dr. Sanjay Patro, Professor (Marketing) – XLRI Jamshedpur about “Fundamentals of Marketing & Evolution of its concepts”

Date: 30th June 2017

Facilitated by the IBA Marketing Forum, the students of IBA were enlightened by Dr. Sanjay PatroProfessor – XLRI, Jamshedpur who took a session to empower them with knowledge about “Fundamentals of Marketing and evolution of its concepts”.

Dr. Sanjay‘s discussion with students included important topics like:

  • Marketing basics like 4Ps of Marketing, PESTEL concept, Segmentation, Targeting and Positioning
  • How Digital revolution has changed the focus of Marketing efforts
  • How the concepts have changed with change in mindsets, modernization and evolution of society
  • The slow but remarkable shift across industries from “Profit first” to “Customer first”

Towards the end, Dr. Sanjay advised students to embrace the fact that without proper personal marketing, even getting a job is going to be impossible, hence preparations should start now itself so that by the end of 2 years each and every one of them is a distinct marketable product.

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